When you write a column like this one, you get lots of e-mails from public relations firms talking up their clients who offer services and "resources" to business owners. Most of them are "ho hum, same old, same old" — companies offering employee benefits, information technology services and the like, with little that is new, exciting or innovative.

But every once in a while a company comes along that "kicks it up a notch" and leverages the awesome p ...

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